In Blueprint of a Sales Champion: How to Recruit, Refine, and Retain Top Sales Performers,  sales managers will find an excellent resource for what makes a true sales champion. The book uses real world examples and takes a psychological approach to what makes up a  successful sales person.

The book starts by breaking down the blueprint and the psychology behind a sales champion. It then goes on to give practical case studies and examples from real businesses on how this methodology can be put into practice.

Sales managers will find this book extremely helpful when hiring new sales people or developing a current team’s performance. Blueprint of a Sales Champion takes a comprehensive approach to sales assessment that includes evaluating behavior style, cognitive structure, values structure, and selling skills.

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