Based on scientific research and filled with real-world examples, Barrett Riddleberger presents the model for how to develop a winning sales organization.

Divided into two parts, the first section details the model itself—The Blueprint—and what a Sales Champion looks like. The second section puts the model to practical use in the real world.

Whether a sales organization needs to hire new salespeople or develop existing ones, Blueprint of a Sales Champion shows a completely new methodology for addressing performance.

The book is fundamentally about human performance. Measuring behavior style, cognitive structure, values structure, and selling skills collectively is the only way to determine a salesperson’s capacity to perform in a sales role.

In an easy-to-read style, Blueprint of a Sales Champion unlocks the mystery and confusion sales leaders have been unable to figure out for decades.

If you've ever scratched your head wondering why a salesperson failed to perform, Blueprint of a Sales Champion finally provides the reasons why and the solutions for avoiding those recurring frustrations.

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